Exploring Overall Service Quality and Customer Contribution in Online-to-Offline Commerce

Ya-Ling Wu, Sheng-Pao Shih, Chieh Chen. Exploring Overall Service Quality and Customer Contribution in Online-to-Offline Commerce. In Paul A. Pavlou, Vishal Midha, Animesh Animesh, Traci A. Carte, Alexandre R. Graeml, Alanah Mitchell, editors, 29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023. Association for Information Systems, 2023. [doi]

Abstract

Abstract is missing.