Jen-Her Wu, Shu-Ching Wang, Ho-Huang Tsai. Why Do Players Stick to a Specific Online Game? The Users and Gratifications Perspective. In Robert C. Nickerson, Ramesh Sharda, editors, Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009. pages 351, Association for Information Systems, 2009. [doi]
Abstract is missing.