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Consumer Trust Building on CBEC Platforms: The Perspective of Product Authenticity Assurance Mechanisms

Wei Wu, Sihang Wang, Juan Wang. Consumer Trust Building on CBEC Platforms: The Perspective of Product Authenticity Assurance Mechanisms. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 4422-4430, ScholarSpace, 2024. [doi]

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Wei Wu

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Sihang Wang

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Juan Wang

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