Consumer Trust Building on CBEC Platforms: The Perspective of Product Authenticity Assurance Mechanisms

Wei Wu, Sihang Wang, Juan Wang. Consumer Trust Building on CBEC Platforms: The Perspective of Product Authenticity Assurance Mechanisms. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 4422-4430, ScholarSpace, 2024. [doi]

@inproceedings{WuWW24-0,
  title = {Consumer Trust Building on CBEC Platforms: The Perspective of Product Authenticity Assurance Mechanisms},
  author = {Wei Wu and Sihang Wang and Juan Wang},
  year = {2024},
  url = {https://hdl.handle.net/10125/106916},
  researchr = {https://researchr.org/publication/WuWW24-0},
  cites = {0},
  citedby = {0},
  pages = {4422-4430},
  booktitle = {57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024},
  editor = {Tung X. Bui},
  publisher = {ScholarSpace},
  isbn = {978-0-9981331-7-1},
}