How does scarcity promotion lead to impulse purchase in the online market? A field experiment

Yi Wu 0007, Liwei Xin, Dahui Li, Jie Yu 0002, Junpeng Guo. How does scarcity promotion lead to impulse purchase in the online market? A field experiment. Information & Management, 58(1):103283, 2021. [doi]

Abstract

Abstract is missing.