Appeal to the head and heart: The persuasive effects of medical crowdfunding charitable appeals on willingness to donate

You Wu, Xing Zhang, Quan Xiao. Appeal to the head and heart: The persuasive effects of medical crowdfunding charitable appeals on willingness to donate. Inf. Process. Manage., 59(1):102792, 2022. [doi]

Authors

You Wu

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Xing Zhang

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Quan Xiao

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