Maximizing the Cooperative Influence Spread in a Social Network Oriented to Viral Marketing

Hong Wu, Zhijian Zhang, Kun Yue, Binbin Zhang, Weiyi Liu. Maximizing the Cooperative Influence Spread in a Social Network Oriented to Viral Marketing. In Atsuyuki Morishima, Lijun Chang, Tom Z. J. Fu, Kuien Liu, Xiaoyan Yang, Jia Zhu, Rong Zhang, Wenjie Zhang, Zhiwei Zhang, editors, Web Technologies and Applications - APWeb 2016 Workshops, WDMA, GAP, and SDMA, Suzhou, China, September 23-25, 2016, Proceedings. Volume 9865 of Lecture Notes in Computer Science, pages 3-15, 2016. [doi]

Abstract

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