Jochen Wulf, Matthias Söllner, Jan Marco Leimeister, Walter Brenner. FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]
Abstract is missing.