Bibin Xavier, A. Vanitha, Ajimon George. A Conceptual Model for the Adoption of Digital Marketing by Micro, Small, and Medium Enterprises. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Banita Lal, Amany R. Elbanna, editors, Transfer, Diffusion and Adoption of Next-Generation Digital Technologies - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Nagpur, India, December 15-16, 2023, Proceedings, Part I. Volume 697 of IFIP Advances in Information and Communication Technology, pages 410-420, Springer, 2022. [doi]
Abstract is missing.