Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising

Dongbo Xi, Zhen Chen, Peng Yan, Yinger Zhang, Yongchun Zhu, Fuzhen Zhuang, Yu Chen. Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising. In Feida Zhu 0002, Beng Chin Ooi, Chunyan Miao, editors, KDD '21: The 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Virtual Event, Singapore, August 14-18, 2021. pages 3745-3755, ACM, 2021. [doi]

Abstract

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