Wanyu Xi, Min Jin, Han Gong, Quansheng Wang. Touch or shake? The interaction effect between hand gesture and reward setting on the enjoyment of gamified marketing. In Jonna Koivisto, Juho Hamari, editors, Proceedings of the 2nd International GamiFIN Conference, Pori, Finland, May 21-23, 2018. Volume 2186 of CEUR Workshop Proceedings, pages 100-107, CEUR-WS.org, 2018. [doi]
Abstract is missing.