Assessing the Initial Step in the Persuasion Process: META Tags on Destination Marketing Websites

Zheng Xiang, Daniel R. Fesenmaier. Assessing the Initial Step in the Persuasion Process: META Tags on Destination Marketing Websites. In Andrew J. Frew, editor, Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005. pages 215-226, Springer, 2005. [doi]

Abstract

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