Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction

Li Xiang, Xiabing Zheng, Matthew K. O. Lee, Ding-Tao Zhao. Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction. Int J. Information Management, 36(3):333-347, 2016. [doi]

Abstract

Abstract is missing.