Lin Xiao. Consumer Motivations in Online Group Buying: A Means-End Chain Approach. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 273, 2013. [doi]
Abstract is missing.