Personalized Delivery of On-Line Search Advertisement Based on User Interests

Guangyi Xiao, Zhiguo Gong. Personalized Delivery of On-Line Search Advertisement Based on User Interests. In Qing Li, Ling Feng, Jian Pei, Xiaoyang Sean Wang, Xiaofang Zhou, Qiao-Ming Zhu, editors, Advances in Data and Web Management, Joint International Conferences, APWeb/WAIM 2009, Suzhou, China, April 2-4, 2009, Proceedings. Volume 5446 of Lecture Notes in Computer Science, pages 198-210, Springer, 2009. [doi]

Abstract

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