Understanding Online Group Purchase Decision Making: a Means-End Chain Approach

Lin Xiao, Zixiu Guo, John D'Ambra, Bin Fu. Understanding Online Group Purchase Decision Making: a Means-End Chain Approach. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 290, 2014. [doi]

Abstract

Abstract is missing.