Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective

Lin Xiao, Xiaofeng Li, Jian Mou. Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective. Internet Research, 36(1):154-188, 2026. [doi]

Authors

Lin Xiao

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Xiaofeng Li

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Jian Mou

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