Lin Xiao, Xiaofeng Li, Jian Mou. Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective. Internet Research, 36(1):154-188, 2026. [doi]
@article{XiaoLM26,
title = {Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective},
author = {Lin Xiao and Xiaofeng Li and Jian Mou},
year = {2026},
doi = {10.1108/intr-07-2023-0521},
url = {https://doi.org/10.1108/intr-07-2023-0521},
researchr = {https://researchr.org/publication/XiaoLM26},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {36},
number = {1},
pages = {154-188},
}