A Qualitative Approach to Understand Consumer Groups and Decision-Making Process in Online Group Buying: An Exploratory Study

Lin Xiao, Chuanmin Mi. A Qualitative Approach to Understand Consumer Groups and Decision-Making Process in Online Group Buying: An Exploratory Study. Int. J. Web Service Res., 16(2):24-46, 2019. [doi]

Abstract

Abstract is missing.