Examining Consumers' Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study

Lin Xiao, Chuanmin Mi, Yucheng Zhang, Jing Ma. Examining Consumers' Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study. Information Systems Frontiers, 21(5):1045-1068, 2019. [doi]

@article{XiaoMZM19,
  title = {Examining Consumers' Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study},
  author = {Lin Xiao and Chuanmin Mi and Yucheng Zhang and Jing Ma},
  year = {2019},
  doi = {10.1007/s10796-017-9815-6},
  url = {https://doi.org/10.1007/s10796-017-9815-6},
  researchr = {https://researchr.org/publication/XiaoMZM19},
  cites = {0},
  citedby = {0},
  journal = {Information Systems Frontiers},
  volume = {21},
  number = {5},
  pages = {1045-1068},
}