Quan Xiao, Xiaojie Wang, Lu Qu, Shanshan Wan, Mingsong Mao, Xing Zhang. Dismantling the Black Box: Understanding Consumers' Motivations for the Usage of Live Streaming Shopping Platform. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 217, 2023. [doi]
Abstract is missing.