Ecommerce: Channel or Strategy? Insights from a Comparative Case Study - researchr publication authors

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Kang Xie, JingHua Xiao, Yao Wu, Qing Hu. Ecommerce: Channel or Strategy? Insights from a Comparative Case Study. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

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