Ecommerce: Channel or Strategy? Insights from a Comparative Case Study

Kang Xie, JingHua Xiao, Yao Wu, Qing Hu. Ecommerce: Channel or Strategy? Insights from a Comparative Case Study. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

@inproceedings{XieXWH14,
  title = {Ecommerce: Channel or Strategy? Insights from a Comparative Case Study},
  author = {Kang Xie and JingHua Xiao and Yao Wu and Qing Hu},
  year = {2014},
  url = {http://aisel.aisnet.org/icis2014/proceedings/EBusiness/15},
  researchr = {https://researchr.org/publication/XieXWH14},
  cites = {0},
  citedby = {0},
  booktitle = {Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014},
  editor = {Michael D. Myers and Detmar W. Straub},
  publisher = {Association for Information Systems},
  isbn = {978-0-615-15788-7},
}