Deqiang Xin, Jianqi Mao, Min Liu. The Effects of Parasocial Relationships in the Adoption of Mobile Commerce Application: A Conceptual Model. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 149-152, IEEE, 2010. [doi]
Abstract is missing.