Wei Xiong, Liang Yin, Xinli Lin, Shengli Lu. An Empirical Research on Experience Evaluation and Image Promotion of Wuxi Fruit Brand: The Case of the Brand Package of Yangshan Shuimi Peaches. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design. Methods, Practice, and Case Studies - 5th International Conference, CCD 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part I. Volume 8023 of Lecture Notes in Computer Science, pages 138-147, Springer, 2013. [doi]
Abstract is missing.