Typology of Consumers Risk Perceptions in Online Shopping: An Empirical Approach Based on the Questionnaire Data

Gao Xirong, Hu Yang. Typology of Consumers Risk Perceptions in Online Shopping: An Empirical Approach Based on the Questionnaire Data. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 2188-2191, IEEE, 2010. [doi]

Abstract

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