Jiahong Xu, Helen S. Du, Kathy Ning Shen. From Players to Citizens: Gamification in the E-commerce Context. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 233, 2020. [doi]
Abstract is missing.