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The power of emotions in online decision making: A study of seller reputation using fMRI

Qing Xu, Shirley Gregor, Qiang Shen, Qingguo Ma, Wuke Zhang, Amir Riaz. The power of emotions in online decision making: A study of seller reputation using fMRI. Decision Support Systems, 131:113247, 2020. [doi]

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Qing Xu

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Shirley Gregor

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Qiang Shen

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Qingguo Ma

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Wuke Zhang

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Amir Riaz

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