Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs

Weiqi Xu, Yu He. Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs. In ICMECG 2020: International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July, 2020. pages 71-79, ACM, 2020. [doi]

Abstract

Abstract is missing.