Predicting Perceived Brand Personality with Social Media

Anbang Xu, Haibin Liu, Liang Gou, Rama Akkiraju, Jalal Mahmud, Vibha Sinha, Yuheng Hu, Mu Qiao. Predicting Perceived Brand Personality with Social Media. In Proceedings of the Tenth International Conference on Web and Social Media, Cologne, Germany, May 17-20, 2016. pages 436-445, AAAI Press, 2016. [doi]

Abstract

Abstract is missing.