Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging

Heng Xu, Lih-Bin Oh, Hock-Hai Teo. Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. IJMC, 7(2):154-177, 2009. [doi]

Authors

Heng Xu

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Lih-Bin Oh

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Hock-Hai Teo

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