Heng Xu, Lih-Bin Oh, Hock-Hai Teo. Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. IJMC, 7(2):154-177, 2009. [doi]
@article{XuOT09,
title = {Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging},
author = {Heng Xu and Lih-Bin Oh and Hock-Hai Teo},
year = {2009},
doi = {10.1504/IJMC.2009.022440},
url = {http://dx.doi.org/10.1504/IJMC.2009.022440},
tags = {rule-based, multimedia},
researchr = {https://researchr.org/publication/XuOT09},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {7},
number = {2},
pages = {154-177},
}