Why Do People Stick with a Specific Social Networking Site? An Integrated Relationship and Uses Gratification Perspective - researchr publication

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Chenyan Xu, Sherry D. Ryan, Michael J. Magro, Chao Wen. Why Do People Stick with a Specific Social Networking Site? An Integrated Relationship and Uses Gratification Perspective. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

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