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Individualism and Business-to-Consumer E-commerce: Cross-Economy Evidence

Jun Xu, Yaofang Wen, Qian Gu. Individualism and Business-to-Consumer E-commerce: Cross-Economy Evidence. In ICIBE 2020: The 6th International Conference on Industrial and Business Engineering, Macau, SAR, China, September, 2020. pages 56-59, ACM, 2020. [doi]

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