A/B Test and Online Experiment Under Diminishing Marginal Effects: Regret Minimization and Statistical Inference

Jingxu Xu, Yuhang Wu 0011, Yingfei Wang, Chu Wang, Zeyu Zheng 0002. A/B Test and Online Experiment Under Diminishing Marginal Effects: Regret Minimization and Statistical Inference. In Luiza Antonie, Jian Pei 0001, Xiaohui Yu 0001, Flavio Chierichetti, Hady W. Lauw, Yizhou Sun, Srinivasan Parthasarathy 0001, editors, Proceedings of the 31st ACM SIGKDD Conference on Knowledge Discovery and Data Mining, V.2, KDD 2025, Toronto ON, Canada, August 3-7, 2025. pages 3401-3412, ACM, 2025. [doi]

Abstract

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