Pricing Personalized Bundles: A New Approach and An Empirical Study

Zhengliang Xue, Zizhuo Wang, Markus Ettl. Pricing Personalized Bundles: A New Approach and An Empirical Study. Manufacturing & Service Operations Management, 18(1):51-68, 2016. [doi]

Authors

Zhengliang Xue

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Zizhuo Wang

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Markus Ettl

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