Pricing Personalized Bundles: A New Approach and An Empirical Study

Zhengliang Xue, Zizhuo Wang, Markus Ettl. Pricing Personalized Bundles: A New Approach and An Empirical Study. Manufacturing & Service Operations Management, 18(1):51-68, 2016. [doi]

@article{XueWE16,
  title = {Pricing Personalized Bundles: A New Approach and An Empirical Study},
  author = {Zhengliang Xue and Zizhuo Wang and Markus Ettl},
  year = {2016},
  doi = {10.1287/msom.2015.0563},
  url = {http://dx.doi.org/10.1287/msom.2015.0563},
  researchr = {https://researchr.org/publication/XueWE16},
  cites = {0},
  citedby = {0},
  journal = {Manufacturing & Service Operations Management},
  volume = {18},
  number = {1},
  pages = {51-68},
}