A Non-parametric Approach to the Multi-channel Attribution Problem

Meghanath Macha Yadagiri, Shiv Kumar Saini, Ritwik Sinha. A Non-parametric Approach to the Multi-channel Attribution Problem. In Jianyong Wang, Wojciech Cellary, Dingding Wang, Hua Wang, Shu-Ching Chen, Tao Li, Yanchun Zhang, editors, Web Information Systems Engineering - WISE 2015 - 16th International Conference, Miami, FL, USA, November 1-3, 2015, Proceedings, Part I. Volume 9418 of Lecture Notes in Computer Science, pages 338-352, Springer, 2015. [doi]

Abstract

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