Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers - researchr publication authors

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Jitendra Yadav, Madhvendra Misra, Suraj Kumar. Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers. In 12th International Conference on Computing Communication and Networking Technologies, ICCCNT 2021, Kharagpur, India, July 6-8, 2021. pages 1-5, IEEE, 2021. [doi]

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