Jitendra Yadav, Madhvendra Misra, Suraj Kumar. Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers. In 12th International Conference on Computing Communication and Networking Technologies, ICCCNT 2021, Kharagpur, India, July 6-8, 2021. pages 1-5, IEEE, 2021. [doi]
@inproceedings{YadavMK21,
title = {Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers},
author = {Jitendra Yadav and Madhvendra Misra and Suraj Kumar},
year = {2021},
doi = {10.1109/ICCCNT51525.2021.9579658},
url = {https://doi.org/10.1109/ICCCNT51525.2021.9579658},
researchr = {https://researchr.org/publication/YadavMK21},
cites = {0},
citedby = {0},
pages = {1-5},
booktitle = {12th International Conference on Computing Communication and Networking Technologies, ICCCNT 2021, Kharagpur, India, July 6-8, 2021},
publisher = {IEEE},
isbn = {978-1-7281-8595-8},
}