An Analysis of the Synergistic Effect in the Advertisement - Between the Television Commercials and the Internet Commercials

Tadahiro Yamada, Yumi Asahi, Katsuhiko Yuura. An Analysis of the Synergistic Effect in the Advertisement - Between the Television Commercials and the Internet Commercials. In Sakae Yamamoto, editor, Human Interface and the Management of Information. Information and Knowledge in Context - 17th International Conference, HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings, Part II. Volume 9173 of Lecture Notes in Computer Science, pages 159-170, Springer, 2015. [doi]

Abstract

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