Naotada Yamamoto. Structural Equation Modeling of Purchase Funnel. In Yuriko Sawatani, James C. Spohrer, Stephen K. Kwan, Takeshi Takenaka, editors, Serviceology for Smart Service System, Selected papers of the 3rd International Conference of Serviceology, ICServ 2015, San Jose, CA, USA, 7-9 July 2015. pages 221-228, Springer, 2015. [doi]
@inproceedings{Yamamoto15-13,
title = {Structural Equation Modeling of Purchase Funnel},
author = {Naotada Yamamoto},
year = {2015},
doi = {10.1007/978-4-431-56074-6_24},
url = {https://doi.org/10.1007/978-4-431-56074-6_24},
researchr = {https://researchr.org/publication/Yamamoto15-13},
cites = {0},
citedby = {0},
pages = {221-228},
booktitle = {Serviceology for Smart Service System, Selected papers of the 3rd International Conference of Serviceology, ICServ 2015, San Jose, CA, USA, 7-9 July 2015},
editor = {Yuriko Sawatani and James C. Spohrer and Stephen K. Kwan and Takeshi Takenaka},
publisher = {Springer},
isbn = {978-4-431-56074-6},
}