Jack Yan. Online Branding: An Antipodean Experience. In Won Kim, Tok Wang Ling, Yoon-Joon Lee, Seung-Soo Park, editors, The Human Society and the Internet - Internet Related Socio-Economic Issues, First International Conference, Human.Society@Internet 2001, Seoul, Korea, July 4-6 2001, Proceedings. Volume 2105 of Lecture Notes in Computer Science, pages 185-202, Springer, 2001. [doi]
Abstract is missing.