Fun In A Trustworthy Environment? The Effects Of Message Source Credibility And Message Appeal On EWOM Responses In Facebook

Yiu Chi Yan, Honglei Li, Eric Wing Kuen See-To. Fun In A Trustworthy Environment? The Effects Of Message Source Credibility And Message Appeal On EWOM Responses In Facebook. In UKAIS 2014, UK Academy for Information Systems 19th Annual Conference 2014, St Catherines College, Oxford, UK, April 7-9, 2014. pages 44, 2014. [doi]

Abstract

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