The Effect of Consumer Anti-Advertising Behaviors to Media Platform Competition

Lei Yan, Shu-e Mei, Weijun Zhong. The Effect of Consumer Anti-Advertising Behaviors to Media Platform Competition. In Proceedings of the International Conference on E-Business, Information Management and Computer Science, EBIMCS 2018, Hong Kong, SAR, China, April 14-15, 2018. pages 28-33, ACM, 2018. [doi]

Abstract

Abstract is missing.