Study on the influencing factors of unplanned consumption in a large online promotion activity

Qiang Yan, Lingli Wang, Wenjing Chen, Junghoo Cho. Study on the influencing factors of unplanned consumption in a large online promotion activity. Electronic Commerce Research, 16(4):453-477, 2016. [doi]

Authors

Qiang Yan

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Lingli Wang

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Wenjing Chen

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Junghoo Cho

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