Qiang Yan, Lingli Wang, Wenjing Chen, Junghoo Cho. Study on the influencing factors of unplanned consumption in a large online promotion activity. Electronic Commerce Research, 16(4):453-477, 2016. [doi]
@article{YanWCC16,
title = {Study on the influencing factors of unplanned consumption in a large online promotion activity},
author = {Qiang Yan and Lingli Wang and Wenjing Chen and Junghoo Cho},
year = {2016},
doi = {10.1007/s10660-016-9215-x},
url = {http://dx.doi.org/10.1007/s10660-016-9215-x},
researchr = {https://researchr.org/publication/YanWCC16},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research},
volume = {16},
number = {4},
pages = {453-477},
}