Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers - researchr publication authors

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Wei Yan, Yu Xiong, Junhong Chu, Gendao Li, Zhongkai Xiong. Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers. European Journal of Operational Research, 265(3):909-918, 2018. [doi]

This author has not been identified. Look up 'Wei Yan' in GoogleThis author has not been identified. Look up 'Yu Xiong' in GoogleThis author has not been identified. Look up 'Junhong Chu' in GoogleThis author has not been identified. Look up 'Gendao Li' in GoogleThis author has not been identified. Look up 'Zhongkai Xiong' in Google

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