Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers

Wei Yan, Yu Xiong, Junhong Chu, Gendao Li, Zhongkai Xiong. Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers. European Journal of Operational Research, 265(3):909-918, 2018. [doi]

Abstract

Abstract is missing.