Integration of development and advertising strategies for multi-attribute products under competition

Yingchen Yan, Qiuhong Zhao, Zhongfeng Qin, Gaoji Sun. Integration of development and advertising strategies for multi-attribute products under competition. European Journal of Operational Research, 300(2):490-503, 2022. [doi]

Authors

Yingchen Yan

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Qiuhong Zhao

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Zhongfeng Qin

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Gaoji Sun

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